June 13, 2016
Are You Designing for Visual Impairment? When we think about selecting a font for a print marketing piece, we tend to think about the creative aspects […]
March 23, 2016
One of the biggest misconceptions about 1:1 (personalized) printing is that marketers don’t have enough of the data to create personalized, highly relevant campaigns. This might […]
February 17, 2016
Personalized Marketing: It’s Mainstream From personalized coupons at the checkout counter to “just for you” recommendations at Amazon.com, personalized marketing is everywhere. While some marketers are […]
January 15, 2016
When it comes to boosting revenues, many companies focus on acquiring new customers. In fact, according to Econsultancy’s “Cross-Channel Marketing Report 2014,” 44% of marketers are […]