April 16, 2019
There are a lot of moving parts to any marketing campaign. The printing and mailing (or, if you are incorporating digital channels, text or email blasts) […]
April 2, 2019
Want more people to respond to your marketing offers? Sometimes the answer is so obvious that marketers overlook it. Tell your audience what you want them […]
March 19, 2019
In Confessions of an Advertising Man, David Ogilvy, founder of the highly regarded advertising agency Ogilvy & Mather, wrote, “Ninety-nine percent of all advertising doesn’t sell […]
March 5, 2019
Do you sell the kinds of products or services that are ordered on a cyclical basis or that renew according to a regular schedule? If so, […]