April 2, 2019
Want more people to respond to your marketing offers? Sometimes the answer is so obvious that marketers overlook it. Tell your audience what you want them […]
March 19, 2019
In Confessions of an Advertising Man, David Ogilvy, founder of the highly regarded advertising agency Ogilvy & Mather, wrote, “Ninety-nine percent of all advertising doesn’t sell […]
March 5, 2019
Do you sell the kinds of products or services that are ordered on a cyclical basis or that renew according to a regular schedule? If so, […]
February 18, 2019
Congratulations! You landed a new customer—and they love you. As long as you continue to provide good products, reasonable prices, and great customer service, they’ll stay […]