May 15, 2015

Want More Sales? Drip It!

Want More Sales? Drip It! What is drip marketing? It is a powerful form of marketing in which marketers gradually “drip” content out to customers and […]
December 23, 2014

Announcement of Location Closing

Dear Valued client: After being in the Longwood Medical area for 32 years, I’m sad to say we will be closing our store at 660 Huntington […]
December 4, 2014

Design Campaigns Like Award-Winners!

Have you ever wondered what goes into an award-winning marketing campaign? Sometimes it’s crackerjack copy. Sometimes it’s stunning images. Increasingly, however, it’s the smart integration of […]
November 3, 2014

Boost Customer Loyalty with Surveys

Boost Customer Loyalty with Surveys One of the best uses of your marketing dollars is to protect your existing customer base. You’ve worked hard to earn […]
October 1, 2014

Look at Value Over a Lifetime

Look at Value Over a Lifetime When you think about evaluating the success of a 1:1 printing campaign, how long a window do you use to […]
August 12, 2014

How Do You Make Marketing Decisions?

How do you plan your print and multi-channel marketing campaigns? Do you trust your intuition? Or do you rely on data to inform your decisions about […]
June 11, 2014

Demystifying Basic Paper Terms

There is a bewildering variety of printing papers available, and deciphering a print quote can seem like reading a foreign language. Here are some of the […]