May 14, 2019
People like to buy from people, so the more you can develop relationships with your customers, the more effective your marketing will be. This is where […]
April 30, 2019
Color is critical in marketing. It’s not just about making your products look great. Color helps to tell your story, too. It stirs your customers’ emotions. […]
April 16, 2019
There are a lot of moving parts to any marketing campaign. The printing and mailing (or, if you are incorporating digital channels, text or email blasts) […]
April 2, 2019
Want more people to respond to your marketing offers? Sometimes the answer is so obvious that marketers overlook it. Tell your audience what you want them […]
March 19, 2019
In Confessions of an Advertising Man, David Ogilvy, founder of the highly regarded advertising agency Ogilvy & Mather, wrote, “Ninety-nine percent of all advertising doesn’t sell […]
March 5, 2019
Do you sell the kinds of products or services that are ordered on a cyclical basis or that renew according to a regular schedule? If so, […]
February 18, 2019
Congratulations! You landed a new customer—and they love you. As long as you continue to provide good products, reasonable prices, and great customer service, they’ll stay […]
January 14, 2019
Everywhere you look, marketing content is personalized. From grocery store receipts to your Amazon recommendations to postcards in the mailbox, companies are personalizing their communications to […]
December 10, 2018
Print House Announces partnership with Arvest Press Inc., Providing Customers New Capabilities While Maintaining Unparalleled Service. Malden, MA – Paul Doucette, President and owner of Print […]
November 11, 2018
Should You Gamify Direct Mail? As you brainstorm ideas for making your direct mail more engaging, have you considered gamification? In this strategy, you turn your […]
October 18, 2018
Every Door Direct Mail: Your Secret Weapon If you run a local business or a larger regional or national organization that relies on sales and support […]
October 12, 2018
Don’t Let Print Buying Stress You Out Does print buying stress you out? There are so many details that can make or break a print job. […]
August 21, 2018
Are Your Fonts Like a 1970s Suit? On one hand, using multiple fonts in a print layout can open you to a world of creativity. On […]
August 7, 2018
While push marketing remains an important component of any customer acquisition or retention program, pull marketing has become even more so. Often times, consumers have already […]
June 12, 2018
Want to grow your business? Here are five marketing ideas to build your business. Mail it! Not only is the power of direct mail stronger than […]
June 4, 2018
Got Customers? Now Keep Them! Congratulations! You’ve gotten new customers through the door. But wait—you’re not done. Now you need to retain them. One of the […]
April 17, 2018
Are Recipients Getting the Message? How often have you seen a slick direct mail piece—well written, with great graphics and a compelling call to action—but wondered, […]
April 3, 2018
Make a Stronger Impression with Print! Marketers should be paying attention to today’s trends in education. The same tools that help young readers learn and absorb […]
March 1, 2018
Want to improve your email marketing for 2018? Here are three tips you want to keep in mind. Know (we mean really know) your audience. We’re […]
January 30, 2018
What is the most important real estate on your mailing envelope? It is the upper left-hand corner, the location of the return address. It is here […]
December 28, 2017
Personalization Works—But You Have to Get It Right Studies consistently show that personalization works, but you have to get it right. Get it wrong, and customers […]