December 6, 2017
Want to Boost Results? Think in Color! Did you know that from the moment you walk into a retail store, your experience is highly calibrated? Retailers […]
November 29, 2017
Simple Strategy for Designers to Stay on Task Even the greatest technology is only as productive as the user. If you want to get more done, […]
October 30, 2017
5 Reasons Print Stubbornly Refuses to Be Replaced No matter how frequently marketing gurus prophesy the demise of print, and no matter how loudly and publicly […]
August 24, 2017
Best Practices in Personalized Marketing If you want great marketing results, it’s important to personalize text, images, and other content based on what you know about […]
August 10, 2017
Direct Mail Marketing started with a small watch company reaching millions of potential customers in Minnesota. Through the years, direct mail services have erupted by gracing […]
August 2, 2017
Did You Know Personalized Printing Is Green Printing? When you think about personalization, do you think about lower cost per lead, higher per order values, and […]
June 19, 2017
3 Tips for Optimizing Your Multichannel Marketing Want to energize your print campaign? Combine print with other media to amplify its effect. The most common channel […]
April 20, 2017
From education and technology to non-profit, medical, and commerce, event marketing is very effective for all enterprises. Events not just profit their organizers and sponsors but […]
March 16, 2017
If your company has high levels of customer satisfaction, they are likely to remain loyal, right? Wrong. In a customer satisfaction study of 10 major industries, […]
January 24, 2017
Effective Marketing Copy Made Easy Whether you are writing copy for direct mail, email, in-store or exterior signage, or any other type of marketing material, a […]
January 16, 2017
Define The Message How do you want the print to speak to the masses? Information is conveyed by millions of different ways. If you’re looking for […]
October 19, 2016
Utilizing data allows you to reach your clients on a different level. Do you have the right images to reinforce your message and engage your target […]
August 24, 2016
Want to get better results with a smaller investment? Try these simple tricks. Plan smart. Simple mistakes often can be avoided with a little planning. Take […]
June 13, 2016
Are You Designing for Visual Impairment? When we think about selecting a font for a print marketing piece, we tend to think about the creative aspects […]
March 23, 2016
One of the biggest misconceptions about 1:1 (personalized) printing is that marketers don’t have enough of the data to create personalized, highly relevant campaigns. This might […]
February 17, 2016
Personalized Marketing: It’s Mainstream From personalized coupons at the checkout counter to “just for you” recommendations at Amazon.com, personalized marketing is everywhere. While some marketers are […]
January 15, 2016
When it comes to boosting revenues, many companies focus on acquiring new customers. In fact, according to Econsultancy’s “Cross-Channel Marketing Report 2014,” 44% of marketers are […]
December 17, 2015
Get Ready for the New USPS Promotions in 2016 Get ready for great USPS promotions in 2016! Just like in 2015, the USPS will offer a […]
July 21, 2015
Snatch Customers Before Your Competitors Do! Investing in direct mail for customer acquisition? Your competitors are! As their efforts become more proactive and strategic, how do […]
May 15, 2015
Want More Sales? Drip It! What is drip marketing? It is a powerful form of marketing in which marketers gradually “drip” content out to customers and […]
April 14, 2015
Data mining. The very phrase strikes fear into the hearts of many marketers. The ability to connect the dots to reveal buying habits and other customer […]