October 30, 2017

Print is Stubborn

5 Reasons Print Stubbornly Refuses to Be Replaced No matter how frequently marketing gurus prophesy the demise of print, and no matter how loudly and publicly […]
August 24, 2017

Personalized Marketing

Best Practices in Personalized Marketing If you want great marketing results, it’s important to personalize text, images, and other content based on what you know about […]
August 2, 2017

Variable Data is Green

Did You Know Personalized Printing Is Green Printing? When you think about personalization, do you think about lower cost per lead, higher per order values, and […]
April 20, 2017

Our Take On Event Marketing

From education and technology to non-profit, medical, and commerce, event marketing is very effective for all enterprises. Events not just profit their organizers and sponsors but […]
January 24, 2017

Effective Marketing Copy Made Easy

Effective Marketing Copy Made Easy Whether you are writing copy for direct mail, email, in-store or exterior signage, or any other type of marketing material, a […]
August 24, 2016

5 Ways to Trim the Print Budget

Want to get better results with a smaller investment? Try these simple tricks. Plan smart. Simple mistakes often can be avoided with a little planning. Take […]
March 23, 2016

3 Ways to Make More of Your Data

One of the biggest misconceptions about 1:1 (personalized) printing is that marketers don’t have enough of the data to create personalized, highly relevant campaigns. This might […]
January 15, 2016

3 Reasons to Care About Customer Loyalty

When it comes to boosting revenues, many companies focus on acquiring new customers. In fact, according to Econsultancy’s “Cross-Channel Marketing Report 2014,” 44% of marketers are […]
May 15, 2015

Want More Sales? Drip It!

Want More Sales? Drip It! What is drip marketing? It is a powerful form of marketing in which marketers gradually “drip” content out to customers and […]
December 23, 2014

Announcement of Location Closing

Dear Valued client: After being in the Longwood Medical area for 32 years, I’m sad to say we will be closing our store at 660 Huntington […]