December 9, 2020
Did you know that by segmenting your audience into universal “buckets,” or like-minded groups, you can better target your messaging and get better results from your […]
November 30, 2020
Have you ever thought about what story your business cards are telling? If you are like most people, they say to your customers, prospects, and peers […]
November 13, 2020
Print continues to receive a lot of attention from marketers. Why? First, because it works. Second, it’s simply less annoying. According to PrintIsBig.com, print is 43% […]
October 28, 2020
Have you ever wondered how using multiple channels impacts your results? A recent study from Demand Metric / PFL gives some insights. In this study, “2019 […]
October 14, 2020
Do you have curiosity? If you’re doing personalized print marketing, a little can go a long way. By asking questions of your customers, whether in print […]
September 30, 2020
Fundraising is the lifeblood of any nonprofit. Without donations, your mission doesn’t go on. Here are three tips all nonprofits can utilize for making the most […]
September 16, 2020
When you think about adding new channels to engage with your customers, starting a custom magazine is probably not high on the list. It may never […]
August 12, 2020
Mid-year is always a good time to re-evaluate and begin refreshing your marketing strategy, especially when there has been a period of downtime. Whether you are […]
July 29, 2020
As the U.S. economy gradually begins to reopen, you may want your marketing strategy to look different than it has in the past. Why? Because the […]
March 26, 2020
Dear Print House community, We know there is a lot going on in the world right now and feel that it is our responsibility to communicate […]
February 25, 2020
Want to Improve Results? Look to Readability Printing is a visual industry, but the copy matters, too. If people can’t read your messaging easily or if […]
January 31, 2020
Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive economy. But is it really necessary? Can’t you just mail more generic offers at a lower […]
January 14, 2020
How do you reach millions of clients, keep the ones you have, and build your listings even more? Having a great product, Determination, and Solid Strategy […]
December 17, 2019
How many personalities does your brand have? If you are doing it right, there should only be one. You should have different messaging for different audiences […]
December 3, 2019
You’ve heard the phrase, “There is no ‘I’ in team.” So it is with print and digital personalization. By itself, data is just that—data. To be […]
November 19, 2019
We hear a lot about content marketing these days. Why is it so important? Whether it’s in print, email, or mobile, content marketing builds customer trust, […]
November 5, 2019
What influences the graphic designers who are designing your marketing collateral, direct mail, packaging, and displays? According to Jack Bredenfoerder, director of BV Color Strategy, five […]
October 22, 2019
Powerful personalized print and digital campaigns start with great data. But data, by itself, is just that — data. For it to be useful, data has […]
October 9, 2019
In the marketing world, we regularly hear about print and digital marketing being used together. Digital and print media reinforce one another, so rather than seeing […]
September 3, 2019
When you first start planning a fundraising campaign, does a donor survey come to mind? If not, maybe it should. Donor surveys can be tremendously useful […]
August 22, 2019
Lead nurturing is the process of drawing prospects into the sales funnel, then “dripping” relevant information to them via print, email, or other channels to keep […]