Business events are a great opportunity for meeting new clients and sharing your message with those who never experienced your brand. Trade shows and conferences can bring in hundreds or even thousands of prospective clients, each one actively looking to find new vendors. Business promotion can still be tough at any trade show or business event, however.

So, how do you stand out from the crowd? Be sure to consider these tips for making your booth noticeable and appealing to everyone at your next conference. 

Business Signage 

Making your booth stand out starts with signage. Be sure to have Print House create large, noticeable signage for your booth to attract visitors to check out your offerings. 

There are many different types of signs and banners you can add to your booth. Standup banners are convenient to set up and take down. Table banners easily wrap around a presentation table and display your logo and messaging in big, bold writing.  

Proper signage at your event booth can impress visitors from a distance and attract them right to your table.  

Appealing Booth Layout 

Many companies that attend trade shows and conferences fail to consider a major aspect of their booth: overall appeal. All too often, they set up a table with a few marketing materials, then sit back and hope people will stop by and engage. 

Stand out from the crowd by setting up an appealing booth. Be sure to set up visually appealing signage to pull people in. Make sure your table has branded materials available for people to pick up and read through. If you have the space, set up a few comfortable chairs so people can come in and talk over the details of their needs. 

An appealing booth layout can jump out to visitors among a sea of dull, low-light booths. 

Marketing Materials 

We all know that marketing materials are vital to a successful conference or event. Any item that showcases your business and provides prospects with information about your company can help you land more sales. 

Brochures, flyers, business cards, pricing sheets, and even CDs with marketing materials can provide visitors to your booth with all the information they need to make a buying decision. Be sure to have your logo and brand colors on your materials to help prospects remember your brand. 

Freebies and Branded Promotional Products

Everybody loves a free item, no matter how small. Trade show booths are filled with swag bags and promotional items featuring company logos and slogans. Be sure to have some of your own readily available at your booth. 

Print House can create pens, notepads, keychains, and stickers with your company’s logo and message. We can even make more unique items like lip balm, bottle openers, and bag clips to make your company stand out. 

Consider your products and services when choosing promotional items, too. Some types of freebies could be perfectly aligned with your line of business. 

Branded Clothes 

Why not extend your advertising beyond the booth? If you and your team wear branded clothing at a trade show or other business event, you’ll get more eyes on your logo more quickly than dressing in any other type of clothing. 

Depending on the industry and the event, you may want to create shirts, hats, or other articles of clothing that feature your logo. More formal events may call for golf shirts or logo pins rather than t-shirts, but there’s always a way to integrate your company’s brand identity into your wardrobe. 

Social Engagement 

Every business seems to be on social media now, so hopefully, your business is too! Keeping engaged with your customers and prospects online is vital in the modern era. 

During trade shows, conferences, and events, be sure to document your booth. Take pictures and videos, then share them during the event to drum up interest online. Visitors to the event may spot your posts online and visit your booth. Be sure to use event-related hashtags, as visitors may be searching for them during the show. 

Don’t forget to invite your booth visitors to engage with you on social media, too! 

Energy to Network the Business Event

While it’s easy to overlook, bringing energy into your booth is a huge part of any successful event.  

Make sure your team isn’t staring at their phones the entire day. Be sure to stand in front of your booth and look inviting to those passing by. If allowed, play some music and create a fun vibe at your booth to attract visitors. 

The more energy you bring to your booth, the more interested visitors may be. If you’re excited about your own products and services, they will be too. 

Trade shows and conferences are a great opportunity to connect with new clients and reconnect with old ones. Take advantage of these events with the right business promotion materials from Print House. Contact us today to learn more about what we have to offer. 

Print House offers printing, direct mail, promotional products, managed inventory solutions and embroidery services with engaged efficiency, excellent service and exceptional results to Malden and the greater Boston region.

781-324-4455 |  https://www.printhouse.com/