Design is a key consideration when planning a direct mail project. We’ll work with you to create art that fits your brand standards, but also to determine the best format for your mailing. Postcards, folding mailers, and letters are all options, but you may also want to consider something unusual, like a lumpy mail piece
. Beyond informational content, every mailing should include an offer and a clear call to action. It’s the combination of concept, design, and message that generates response.
Before sending a large mailing, it makes sense to test the concept. Time permitting, we can help you segment your list to check the effectiveness of different versions of copy and offers. Short digital press runs also allow you to test personalization and response channels.
The Print House can work with you to select and purchase narrow focused lists based on the demographics and behavior of your target marketing. You may also want to segment your existing mailing list by geography or other determinants. Segmenting the list can help with analysis of results. It can also allow you to manage the timing of follow up calls, emails, or additional direct mail messages.
Variable Data printing enables you to incorporate personalized data in your messages. If data is available, it’s very possible to use purchase or preference data to create one-to-one messages. Geographical or location data can also be used to personalize mailings with maps or directions to nearby locations.
“Bulk Mail” isn’t always the answer for every mailing. First Class postage may be appropriate for letter mail to a C-level audience, while Every Door Direct Mail (EDDM) is an inexpensive way for a service company to saturate a neighborhood. The Print House will work with you to determine the mailing or shipping method that will produce the best results at the most economical cost.