- On March 1, 2022
So many of today’s business presentations are done electronically. Sometimes a business will even perform an entire pitch to a prospective client through a video call and screen share. While this can be convenient, it removes a critical part of the conversation: tangible visuals. Custom folders add a special something to a presentation.
Whether sent to a client after a presentation or used during an in-person conversation, custom folders allow prospects to see right in their hands what a business has to offer. This can make a huge difference when trying to turn a prospect into a regular client.
There are plenty of good reasons to have custom folders created for your next business presentation. Here are a few reasons you want to invest in these visual, tangible assets:
Display your brand with custom folders
Possibly the most important reason to invest in custom folders is that they give you an opportunity to brand your business. A custom folder that is printed in your company’s color scheme and features your business’ logo can help you stand out from the crowd.
When clients see these visuals in front of them (and not just on a screen), they can more easily remember your company. When they think about their purchasing decision later on, your business is more likely to come to mind if your presentation included color-matching visuals and a distinct logo.
Provide tangible assets
There’s nothing quite like a custom folder, filled with relevant information about you and your business. So many companies today will opt for sending an email with a few attached documents or just a plain email with nothing else. When a company provides physical items related to a sales pitch, these are remembered.
Even if a meeting doesn’t take place in person, a company can send their custom folder to a client in the mail. That way, the client will be reminded of the meeting and have something they can find quickly when it comes time to make a purchasing decision.
Offer easy-to-find reference material
Many prospective customers are bombarded with countless pitches from companies on a regular basis. A customer folder that is filled with branded materials will stand out in a sea of digital documents.
Sometimes, prospects are just tired of staring at a screen all day and would rather read something they can hold in their hands. When someone provides their marketing materials in paper form, reading them can be a welcomed relief.
Easily update company information
Some companies that choose to use print material for their marketing efforts run into a major issue: business changes. What do you do with brochures, direct mail, and other printed documents when a small change to the company occurs? These marketing materials are suddenly useless.
Custom folders provide you with a way to show off your business visually without committing to detailed information. These folders can be designed to feature your corporate colors, company logo, and contact information that is unlikely to change. The contents inside the folder can be easily swapped out whenever needed.
Stand out at events
Business promotion at trade shows, events, conferences, and other locations can be a great way to find new clients. These events are perfect for custom folders.
With all of your business information in a custom-printed folder, you can quickly provide prospects with detailed information in a convenient package. Handing a potential client a folder of relevant information can help keep you top of mind.
Create a sense of professionalism
Using custom folders in your presentations and meetings can help create a feeling of expertise and professionalism. Companies that present visually dull marketing materials to their clients can come off as lazy or unorganized. Offering high-quality documents in a beautifully branded folder shows that you mean business.
When clients see that a company has its presentation organized and polished, they are more likely to trust the company to deliver on its promises.
Market beyond your prospect
Trade shows, conferences, and events are a great opportunity for business owners to connect with prospective clients. Handing out custom folders filled with vital business information does more than just impress the recipient, it can turn them into a marketer on your behalf.
Many prospects attend events in search of their next business partner. When they receive your branded marketing materials, they will carry them around throughout the event. This leads to more eyes on your logo and your business. You may find yourself speaking to a new prospect who discovered your business from seeing someone else with your custom folder!
There are countless reasons to invest in custom folders, and the process of creating them is easy and inexpensive. Print House can work with you to create on-brand, visually stunning custom folders that suit your needs.
When you need custom folders, office supplies, office materials, or any printed products, trust Print House to create the perfect, on-brand products for your business.
Print House offers printing, direct mail, promotional products, managed inventory solutions and embroidery services with engaged efficiency, excellent service and exceptional results to Malden and the greater Boston region.
781-324-4455 | https://www.printhouse.com/