- On January 19, 2023
Your small business’s lifeblood is finding new consumers, which is why you promote it at events. Personal relationships are essential, whether you’re participating in a local fair or presenting at a global trade show.
A survey of 10,000 owners of small and medium-sized businesses revealed that 71% gained new customers through in-person networking.
Such a large amount of new business.
But how can you get through the noise when so many exhibitors are clamoring for attention?
It all comes down to distinguishing from the crowd and attracting attention with crucial trade show components.
Reasons to Update Aging Tradeshow Exhibits
Giving your booth a makeover is a fantastic idea for three key reasons. They are crucial as they significantly affect the attraction and image of your brand.
- Over time, exhibits sustain a lot of wear, tear, and damage. Additionally, a trade show display that is dented, scraped, and in disrepair isn’t a good representation of your company.
- Trends at the booth evolve. What attracts people also varies. To remain relevant, your display will need to be updated. If your booth is more than a few years old, your audience can find it less fascinating, and you might lose out on traffic.
- If you’ve updated your logo in the past few years, your tradeshow materials may be outdated. It’s important to have cohesive marketing materials so your brand is easily recognized throughout the tradeshow.
If your exhibit’s equipment is antiquated or outdated, think about updating these items:
1. Promotional Items
Everyone appreciates free things; this is a universal fact. Before your conference, think about creating personalized gifts, such as calendars, t-shirts, mugs, wristbands, and tote bags, and have them imprinted with your business’s name, tagline, and color scheme. If your promotional item is successful, it will entice visitors from every corner of the trade fair and introduce them to your service or product.
Print House has an endless catalog of promotional items and we work with a variety of industries. Our representatives work one on one with you to find the right products to meet your needs and draw visitors to your booth!
Not sure of the quantity you’ll need? Take inventory of your leftover products from previous years and refer to past order quantities. It’s also important to analyze the number of shows attended the previous years, and how many your company is attending this upcoming year. Taking those numbers into account can help you accurately project quantities needed.
2. Presentation Media
Signs attract attention, and practice presenting tools to keep it there. Make sure you have some captivating presentation medium as you set up your show. Prospective clients are more likely to pay attention to slide-show presentations, quick video clips, and demos that include plenty of visual aids.
It’s wise to “follow the signs” in life and at trade exhibitions, but it’s challenging to do so when there are none.
Make sure you have numerous posters, signs, and banners visible to visitors from various angles when preparing for your trade fair presentation. Make your booth stand out stylishly and strikingly. It’s also imperative that all branded signs are cohesive, so visitors can easily recognize your brand throughout the show.
4. The Supplies Box
There aren’t many issues that duct tape can’t fix (and other school supplies). Always bring a MacGyver kit to prevent displays from falling apart and hold posters in place. This kit should include pens, tape, rubber bands, staplers, scissors, paper clips, Swiss Army knives, zip ties, and thread. Bring it even if you don’t believe you’ll need it. In an emergency, it will assist in maintaining your image of being prepared and may even help another exhibitor rescue the day.
Sometimes, how you exhibit something is more important than what you display. Don’t waste the potential of your promotional materials and business cards by being disorganized.
Get holders for business cards, boxes, and jars for giveaways, and stick to strict rules for where things should go on your table. If not, the commotion of the trade show will overwhelm your setup and make your exhibit look like an inaccessible and not professional.
6. Business Cards
Most trade show participants will leave a long day with a heavy burden of exhaustion, tote bags, and, preferably, business cards. These small placards fit in a pocket and will help clients remember and interact with you over the long term by cutting through the physical and mental clutter.
Make sure you keep the size of your business cards standard and pocket-friendly. Some companies use bulky postcards or bookmarks for advertising; don’t follow their lead because these awkwardly shaped goods tend to be discarded.
Improve Your Tradeshow Materials Today!
Your trade show booth will stand out if you update it. You will find many competitors at the trade show with exciting booths. You might not attract the clients you need to make the show successful if your booth does not stand out. The number of individuals interacting with your company and booth can rise with an updated booth design.
Updating the look of your trade show booth has many advantages. The advantages will change depending on why and how you alter the design.
For instance, some of these design concepts for trade show booths may be advantageous to your exhibit and your company, only because they represent a change. You can surprise and draw in more customers by modernizing your booth, which is one of its advantages.
A new design doesn’t have to be a total overhaul; it might just modernize what you already have. Additionally, incorporating touch displays or other technology will significantly enhance your user experience. After you’ve attracted customers, this interactive technology will help retain them longer at your booth.
Let Print House set you up for a year of successful tradeshows with eye-catching signage and unique promotional products. Don’t hesitate to contact our representatives today!