- On May 26, 2022
Marketing is all about getting your company, brand, purpose, and mission out there for the world to see. In the recent years, digital marketing has become the foremost way to promote those aspects, with a possibility of reaching everyone worldwide. That’s what everyone wants in the advertisement world. To cover all the bases, direct mail is making a comeback.
A Dynamic Duo That Produces Results
With digital marketing and direct mail working hand-in-hand, you reach even further. When you have a direct mail service in conjunction with digital marketing, not only are you giving potential clients and customers something to physically hold but you’re also making it more personal. Making your marketing more tangible for B2B/B2C, it creates a connection between you and the prospected leads it can generate.
But How Does it Work?
When a prospect visits your website, fills out an online survey or questionnaire, or just uses a search engine looking for something specific, that creates a lot of data. Using your Customer Relationship Management (CRM) software or service, you can collect this data and use it to make customizable direct mail to go straight to a possible lead’s hands. Giving them a message that you can give them individual consideration that can give you a return on leads.
The Other Side of the Coin
On the other side of things, when a potential lead shows online interest and your CRM service collects that information, it can help your sales team be well prepared for all the questions with personalized answers; giving those prospects the same attention to detail as your direct mailings did. This makes for a cohesive and enjoyable journey for your future customers.
Going High-tech Using Low-tech Mediums
With direct mail, using QR (quick response) codes, bar codes, and other photo internet linking designs, it can bring interested parties right to your landing page that goes into more detail on what you can do for them.
With a Little Assistance, Anything is Possible
Print House can help you design your direct mailings to give the receiver the best experience, and not make it seem like junk mail. We’ve all gotten that kind of mailings sent to our house or business and we sometimes file them under Trash Can in the corner of the room. With the direct mail service that Print House offers, we know how to avoid being filed and forgotten. With extensive research, we have found what gets attention, keeps it, and generates communication.
Using Direct Mail Wisely
You first have to figure out the message you’d like to send. Is it brand awareness, a new service you offer, or maybe you have openings for tours at your business so prospects can get firsthand experience? Finding out what the mission of the campaign is can zero in on the proper way to send the correct wording and graphics.
Narrowing Down to Specifics
Knowing your audience isn’t enough these days, understanding them brings them closer to your brand more than ever. Doing a little bit of research and figuring out if your service or product can be an interest for certain groups more than others can mean a higher return rate of inquiries.
Getting to the Point
Let those groups know exactly why your brand can be a huge benefit to them. Adding the extras of history, certifications, awards make your company’s profile look strong, but what they really want to know is why you’re sending this message to them. What does your company have to offer them and make their lives or business better?
New or Experienced, Go the Distance
If you haven’t pursued direct mailings and only have used digital marketing during a campaign, this is something you may consider. You probably posted on social media, blogs, websites, and other avenues and haven’t gotten a following or response that you would like to have. Direct mail can reach those potential leads by having them respond online.
Including direct mail to your next digital marketing campaign isn’t a risk or a waste of time, it’s another avenue of approach to cover more ground effectively. For your next campaign, Print House can assist you in direct mailing service and tracking so you get the most out of your promotional endeavors.