If you think that using data — by itself — makes personalized mailings feel personal, think again. How many times have you received a direct mail […]

When folding a sheet of paper, flyer, brochure, or direct mail piece, do you default to the basic half-fold or letter fold? If so, consider that […]

How to Redeem Your Customer Complaints (and Save the Customer Relationship) Even companies with the strongest customer relationships get complaints once in a while. Don’t let […]

Fundraising is the lifeblood of any nonprofit. Without donations, your mission doesn’t go on. Here are three tips all nonprofits can utilize for making the most […]