Print can be functional in purpose. You might not think of a form or a report with art in mind. The function is to communicate information, but art is an integral part of print. The words may convey specifics, but the design adds to the meaning. Design defines the flow, draws the eye, and adds to the enjoyment of the reader.
Design can also help to define the identity of your company or organization. The choice of color, the memorable style of a logo, even the choice of a typeface can convey an attitude or a company culture. That’s why design is such a critical part of branding.
You know the importance of a consistent brand image. We can help you to create brand standards that communicate the identifiable look you want for your communications program.