How to Choose the Right Type of Signage

There are many pros and only one foreseeable con for utilizing signage. The con; deciding the who, what, when, and where to use them. To keep things simple; every time and all the time. With just a few facts and endless options, you could be flying your business’ flag high above the competition.

Outside is Where to Be

Depending on the purpose, whether it be for directional use, safety, or an event, the material matters. Durability is key for holding up against the elements and longevity. Some of the common outdoor materials used for signage and banners are:

• Vinyl
• Fabric
• Coroplast
• Polyethylene Die Cut
• Aluminum
• Corrugated Plastic

Grass is Greener on This Side

Lawn signs are one of the most favored types used for the outdoors. They are made from corrugated plastic or coroplast. With strategic placement, they can be a creative way to welcome clients or be a miniature billboard that grabs the attention of anyone in the vicinity. Landscapers, pavers, construction sites use them to advertise who exactly did the work.

Which Way to Go

Using lawn signs for giving directions is another great way to incorporate your brand while guiding attendees to a specific location.  A creative way to get the full use of these durable signs is to have trivia facts about your brand, or event, applied to them. It gives patrons something to learn and peaks their interest. Also, the lawn signs can showcase certain services your team has provided during special occasions such as:

• Parking provided by…
• Take a free (insert promotional items) supplied by…
• Stand here for our free shuttle service
• Welcome to… or Thank You for being a supporter of…

The versatility of directional signs carries the ability to advertise sales, new products, and upcoming events.

Safety is Paramount

When there’s a possible danger, there is a lot of confusion. For instance, if your company has tarred a driveway, a brightly colored sign with a warning of Hot Surface as well as your company’s information and logo can lead to future clients due to the assurance you provided at that time. Placing a lawn sign at the edge of a curb, during an outdoor event, can help with an evident trip hazard.

Indoor Signage

Like the outdoor placards, there are many applications and materials available. Retractable table top, aluminum desk plates, and acrylic office location are just a few to mention. Floor Graphics has become a widely used application of indoor signage.

Underfoot and Over Impressed

Floor Graphics are laminated indicators that are constructed for the durability of foot traffic. Applied with a strong adhesive, they can withstand time and extensive amounts of ware. With the benefits of not just solely being permanent they can be temporary as well. These floor adornments, with key deployment, can demonstrate to individuals of your advertisements, brands, and association. Getting innovative with creative designs can cause a positive impression.

• Backgrounds can be printed of a best selling or new product
• Spotlights shining down on the graphic can be a highlight of any event
• With any shape you require, they can exhibit a profile of your logo
• Long arrow floor graphics with locational words can make it easier for the public to find exactly what they are looking for
• Waves or specific groups waiting areas

Not Getting Lost

As directive mediums, they can definitively display the proper orientation to certain areas. In large crowds it’s easy to get disoriented. Use the floor graphics as a way to give the travelers a visual map and real time location awareness.

Awareness

With as many possible hazards in the workplace, during a convention, or any place with frequent foot traffic; employing the laminates can assist in staying safe. Utilizing the graphics for proper distancing in waiting lines has developed into a common application. Printing the designation of medical supply kits, AEDs, and warnings are good ways to illustrate safety. Do Not Enter, Not An Exit, Wrong Way, are simple though very effective floor graphic functions.

Making it Personal

Whether you’re using the floor graphics or lawn signage for directional or safety, by integrating your brand’s creative guidelines can boost your marketing qualified leads. No matter where the prospects are in their buying journey, with your company’s endorsed signage, they will know exactly where they are. As a budget friendly addition to your promotional tools, implementing signage to any opportunity will keep your brand in pace with the current hottest trends.

During the month of June, floor graphics, lawn signage, and much more qualify for a %15 off discount. Print House can assist with a project in the works, plan on having an event, or just need signage and banners ready for a future occasion.