5 Steps to Great Print Planning

Define The Message

How do you want the print to speak to the masses? Information is conveyed by millions of different ways. If you’re looking for an educational purpose, the more precise the words, the better. Most onlookers at a zoo don’t read the placards about the animals, they are there to see the creatures and what they can do. Being short and sweet, to get their minds inquiring, is a great way to travel down the informational avenues.

Intelligent Design

If you’re looking to entertain people’s eyes to strike amazement, bold key words work just as well. Have you seen signs with “NEW & IMPROVED” written all over them? We, as humans are triggered to ask what is exactly new about it and what have you improved. Fun words, colors, and designs can capture the views of almost anyone.

Precision and Expansive

Who exactly do you want to respond to the print? Your targeted audience could be as broad as everyone, or as specific as a certain demographic. Here’s an example; you’re a roofing company that wants to reach all homeowners with roofs that are 20 years old or older. That would eliminate renters, condo owners, subletters, and personal residences with newer roof installations. This still leaves you with a huge possible customer base. Which is great because a bigger clientele potential means more money in the roofers business. Accurate demographically aimed descriptions can get the proper crowd headed your way.

Getting Everyone Involved

How many people and other businesses are involved with this project? Are you a production company that depends on a materials supplier? You can’t quite put your physical name on the project if you don’t have the building materials just yet. So, timing is everything. Once all the planets are aligned; you know what you want in print, you have a solid design, but you’re waiting on another cog to catch up in the mechanism; don’t just order a ton of prints. Ensure everyone is on the same page.

Looking Ahead

Having a due date for all your printing needs is a good tool to judge the correct time to order them. There are a ton of factors to consider but with proper foresight you have a better chance of getting all your request satisfied. When time is a huge factor with your project, it always seems like things go wrong. With that understanding, give yourself and the printing company a cushion for edits and tweaks.

To sum it all up, don’t hesitate when you have a printing idea, it has the potential to be the next big thing. Give Print House a call or send us a message to review your next project before it’s too late.[/vc_column_text][/vc_column][/vc_row]