- On April 10, 2023
Insightful research reveals that over 66% of surveyed people consider sustainability when buying. In addition, more than 77% of Americans care about the environmental impact of their purchases. Today’s savvy customers are becoming increasingly aware of global warming, carbon footprint, and other environmental issues caused by products. Unfortunately, an in-depth report shows a dissonance between retailers and customers regarding sustainability. So, if your business leverages promotional products, eco-friendly products can help you gain your customer’s trust and reduce your environmental impacts. Below we discuss the many benefits of green promotional products and reasons to consider them:
What Are ‘Green’ Products?
Green promotional products are synonymous with multiple terms, including:
Eco-friendly is a diverse term referring to a positive environmental impact. Products with this phrase on their label involve recycled products. Besides, most eco-friendly items are reusable and promise a significant Return on Investment (ROI).
Recycled products help reduce plastic, glass, rubber, cardboard, and metal dumping in landfills. They achieve this by re-creating new products. Promoting recycled products helps reduce your carbon footprint.
Biodegradable items include eco-friendly products that decompose due to biological processes. Many retailers use biodegradable plastic, corn plastic, and thermoplastic to reduce their carbon footprint. Most products include a bio-degradable label next to organic.
Organic or All-Natural Products
Organic and all-natural products comprise natural and bio-degradable products. Most manufacturers use organic products to create bamboo, hemp, reeds, wood, and other sustainable materials. The most significant benefit of these products is they are decomposable and break down in landfills. Many products, such as paper, boast recyclable/reusable labels alongside organic ones. That means you can reuse it without worrying about a negative environmental impact!
Benefits of Buying Green Promotion Products
Now, let’s dive into the top five benefits of choosing green promotional products:
Contrary to popular belief, green products are not expensive. With the demand for eco-friendly increasing, they’re now available at affordable costs. Moreover, recycled materials help you reduce materials, cut-down equipment costs, save money, and have a positive environmental impact! Sounds fantastic, right? So, there’s no reason to choose green alternatives, mainly since they help lower operating costs. You can even reduce your energy and water usage.
They Make Your Brand Stand Out
The primary use of promotional products is to get people to notice you. So, any product with your brand’s logo or name emblazoned will send a message about how you run your company. Simply put, promotional products reflect your brand’s quality and core values. Choosing promotional products allows you to take the first step into becoming a green business. It also sends a powerful message to prospects about your principles. Furthermore, eco-friendly products ensure a long-lasting impression about who you are and what you do for buyers. You can build brand exposure and grow your ROI as a bonus!
Want to create buzz for your brand? You can build hype by giving away green and stylish promotional products. Using eco-friendly products isn’t just ethically responsible; it’s also the perfect opportunity to get creative! Most green items are durable and beautiful, meaning they have more staying power. That means you can get your name out there for less marketing spend!
They Help Discover New Markets
Stakeholders and customers are becoming increasingly concerned about global warming and environmental deterioration. Replacing non-organic and toxic products with greener alternatives can help you partner with like-minded businesses for cross-promotion. As a result, you can connect with buyers that value green initiatives, leading to brand loyalty. Besides, you can attract lenders or investors who care about environmental and ethical practices.
There’s no better way to turn off customers than with promotional products that break within a few days. But green products comprise materials engineered with durability in mind, meaning they promise longevity. Most manufacturers use recycled polyethylene terephthalate (rPet) from waste plastic bottles. Not only is this product of top-notch quality, but it also boasts exceptional durability. So you’ll enjoy better staying power. The best part? A long product life translates to a better environmental impact and ROI. You can rest assured your green promotional products will stay in public for a long time!
Ways to Integrate Green Products in Your Upcoming Brand Promotions
Your customers care about the environmental impact of products as much as you do. Using green items makes you and buyers feel confident in their investment. Here are the top ways to transform your brand promotions:
- Seek eco-friendly alternatives, such as recycled or organic materials
- Chuck extra plastic packaging or replace them with cotton
- Use the correct phrases to communicate your brand’s green initiatives
- Select reusable products to make the most out of your marketing spend
The Bottom Line- Being Responsible with Eco-Friendly Promotional Products!
For brands willing to show love for our planet, green promotional products are an easy change. Who says you must rebrand yourself as “green” to start choosing eco-friendly items? You can reinforce a positive brand image by promoting products and practices that mitigate environmental impact. In addition, you can save costs, garner a loyal customer base, and accelerate sales using eco-friendly products. Not only this, but you can also encourage a significant societal shift towards green alternatives. You can even promote green improvements to your niche. So, start using eco-friendly products to help the green economy grow and create a robust market for sustainable products!