Blog | Business & Marketing Tips

How Marketing Is Changing in This “New Normal”

On July 29, 2020

As the U.S. economy gradually begins to reopen, you may want your marketing strategy to look different than it has in the past. Why? Because the market is in flux, and consumers are re-evaluating existing brand relationships. A new study from Influence Central outlines just how impactful some of these changes are. Here are three […]

COVID-19 Essential Business Update

On March 26, 2020

Dear Print House community, We know there is a lot going on in the world right now and feel that it is our responsibility to communicate what Print House is doing regarding COVID-19. We have implemented the following policies to ensure that business continues as usual and that our clients’ needs are met, and also […]

Want to Improve Results? Look to Readability

On February 25, 2020

Want to Improve Results? Look to Readability Printing is a visual industry, but the copy matters, too. If people can’t read your messaging easily or if it’s difficult to understand, you won’t get the results you want. Here are five tips for improving readability and thereby improving your response rates, conversions, and sales, too. Be […]

Study: Personalization Translates into Increased ROI

On January 31, 2020

Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive economy. But is it really necessary? Can’t you just mail more generic offers at a lower cost and get the same results? Not anymore. Why? Because long-term profits have become highly correlated with customer engagement and loyalty, and personalization is key to driving both. In […]

Get to Customers Before Your Competitors Do

On January 14, 2020

As a smart competitor, you know that you need to snap up the opportunities before your competitors do. This includes potential customers. Your competitors are going after the same customers you are, so how do you attract them first? Here are three proven strategies that start at the mailbox. Choose the right mailing format. Not […]

On December 31, 2019

Just because you have a limited marketing budget doesn’t mean you can’t have big results. With the right strategy, you can maximize your investment, no matter how much you have to spend. Let’s look at seven ways to do that. Find and target your best audience. You might think that the more people you reach, […]

Does Your Brand Have Multiple Personalities?

On December 17, 2019

How many personalities does your brand have? If you are doing it right, there should only be one. You should have different messaging for different audiences and marketing goals, but your overall brand message should be consistent. How do you do that? Whether your marketing is print or digital, here are four elements that, according […]

There Is No “I” in “Personal”

On December 3, 2019

You’ve heard the phrase, “There is no ‘I’ in team.” So it is with print and digital personalization. By itself, data is just that—data. To be truly personal, it takes a collective effort to capture the customer’s attention and create relevant communications that move the needle. Let’s look at some of the most common marketing […]

Getting Content Marketing Right

On November 19, 2019

We hear a lot about content marketing these days. Why is it so important? Whether it’s in print, email, or mobile, content marketing builds customer trust, engagement, and loyalty, which are the foundations of long-term revenues and growth. Here are five steps to getting it right. Have a brand message. Boil your brand messaging down […]

What Drives Color Trends?

On November 5, 2019

What influences the graphic designers who are designing your marketing collateral, direct mail, packaging, and displays? According to Jack Bredenfoerder, director of BV Color Strategy, five factors are impacting the use of color in any design project: How the eye sees color. This refers to the interaction of the object, the light source, and the […]

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