Nurtured Prospects Are Higher-Value Prospects
Lead nurturing is the process of drawing prospects into the sales funnel, then “dripping” relevant information to them via print, email, or other channels to [...]
22
08, 2019
6
08, 2019
Magazine Ad Effectiveness Study Proves Print’s Value – Again
Have you ever considered starting your own niche magazines to connect with your customers and prospects? Build brand awareness and trust? If you haven’t considered [...]
23
07, 2019
Getting Great Results from Personalized Print
Personalized content is everywhere—direct mail, email, magazines, and even ads that follow you around the web. But as a marketer, how do you get there? [...]
9
07, 2019
Why Invest in Customer Loyalty? 3 Reasons
What’s the value of loyal customers? According to a study by Yotpo, loyal customers offer a brand three key benefits: They tell friends and [...]