Blog | Business & Marketing Tips

Small Marketing Budget? No Problem!

On December 31, 2019

Just because you have a limited marketing budget doesn’t mean you can’t have big results. With the right strategy, you can maximize your investment, no matter how much you have to spend. Let’s look at seven ways to do that. Find and target your best audience. You might think that the more people you reach, […]

Does Your Brand Have Multiple Personalities?

On December 17, 2019

How many personalities does your brand have? If you are doing it right, there should only be one. You should have different messaging for different audiences and marketing goals, but your overall brand message should be consistent. How do you do that? Whether your marketing is print or digital, here are four elements that, according […]

There Is No “I” in “Personal”

On December 3, 2019

You’ve heard the phrase, “There is no ‘I’ in team.” So it is with print and digital personalization. By itself, data is just that—data. To be truly personal, it takes a collective effort to capture the customer’s attention and create relevant communications that move the needle. Let’s look at some of the most common marketing […]

Getting Content Marketing Right

On November 19, 2019

We hear a lot about content marketing these days. Why is it so important? Whether it’s in print, email, or mobile, content marketing builds customer trust, engagement, and loyalty, which are the foundations of long-term revenues and growth. Here are five steps to getting it right. Have a brand message. Boil your brand messaging down […]

What Drives Color Trends?

On November 5, 2019

What influences the graphic designers who are designing your marketing collateral, direct mail, packaging, and displays? According to Jack Bredenfoerder, director of BV Color Strategy, five factors are impacting the use of color in any design project: How the eye sees color. This refers to the interaction of the object, the light source, and the […]

Think Data Mining Is Inaccessible? Think Again!

On October 22, 2019

Powerful personalized print and digital campaigns start with great data. But data, by itself, is just that — data. For it to be useful, data has to be understood, analyzed, and organized in a way that marketers can use to understand, speak to, and motivate their audiences. This process is called data mining. Data mining […]

Print And Digital: Complements, But Not Interchangeable

On October 9, 2019

In the marketing world, we regularly hear about print and digital marketing being used together. Digital and print media reinforce one another, so rather than seeing the two as competitors, marketers are encouraged to integrate them. However, integration doesn’t mean that the two channels are interchangeable, as one new survey shows. Consumers still want a […]

Can Surveys Help You Raise More Money? You Bet!

On September 3, 2019

When you first start planning a fundraising campaign, does a donor survey come to mind? If not, maybe it should. Donor surveys can be tremendously useful in planning a fundraising campaign so it raises the maximum amount for your project. Let’s say you are a private high school looking to raise funds to replace grass […]

Nurtured Prospects Are Higher-Value Prospects

On August 22, 2019

Lead nurturing is the process of drawing prospects into the sales funnel, then “dripping” relevant information to them via print, email, or other channels to keep them moving through the funnel until they make a purchase. Lead nurturing is a powerful tool, but it is a process unfamiliar to many marketers. According to Forrester Research, […]

Magazine Ad Effectiveness Study Proves Print’s Value – Again

On August 6, 2019

Have you ever considered starting your own niche magazines to connect with your customers and prospects? Build brand awareness and trust? If you haven’t considered it out of concern that magazines are passé, you might want to consider “The Print Campaign Analysis,” a study conducted by Millward Brown for the Magazine Publishers Association. Millward Brown, […]

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