Blog | Business & Marketing Tips

What Drives Color Trends?

On November 5, 2019

What influences the graphic designers who are designing your marketing collateral, direct mail, packaging, and displays? According to Jack Bredenfoerder, director of BV Color Strategy, five factors are impacting the use of color in any design project: How the eye sees color. This refers to the interaction of the object, the light source, and the […]

Think Data Mining Is Inaccessible? Think Again!

On October 22, 2019

Powerful personalized print and digital campaigns start with great data. But data, by itself, is just that — data. For it to be useful, data has to be understood, analyzed, and organized in a way that marketers can use to understand, speak to, and motivate their audiences. This process is called data mining. Data mining […]

Print And Digital: Complements, But Not Interchangeable

On October 9, 2019

In the marketing world, we regularly hear about print and digital marketing being used together. Digital and print media reinforce one another, so rather than seeing the two as competitors, marketers are encouraged to integrate them. However, integration doesn’t mean that the two channels are interchangeable, as one new survey shows. Consumers still want a […]

Can Surveys Help You Raise More Money? You Bet!

On September 3, 2019

When you first start planning a fundraising campaign, does a donor survey come to mind? If not, maybe it should. Donor surveys can be tremendously useful in planning a fundraising campaign so it raises the maximum amount for your project. Let’s say you are a private high school looking to raise funds to replace grass […]

Nurtured Prospects Are Higher-Value Prospects

On August 22, 2019

Lead nurturing is the process of drawing prospects into the sales funnel, then “dripping” relevant information to them via print, email, or other channels to keep them moving through the funnel until they make a purchase. Lead nurturing is a powerful tool, but it is a process unfamiliar to many marketers. According to Forrester Research, […]

Magazine Ad Effectiveness Study Proves Print’s Value – Again

On August 6, 2019

Have you ever considered starting your own niche magazines to connect with your customers and prospects? Build brand awareness and trust? If you haven’t considered it out of concern that magazines are passé, you might want to consider “The Print Campaign Analysis,” a study conducted by Millward Brown for the Magazine Publishers Association. Millward Brown, […]

Getting Great Results from Personalized Print

On July 23, 2019

Personalized content is everywhere—direct mail, email, magazines, and even ads that follow you around the web. But as a marketer, how do you get there? Just dropping in data-driven content doesn’t guarantee success. Whether it’s print or email, here are three keys to remember when creating any personalized marketing campaign. Don’t rely on data alone. […]

Why Invest in Customer Loyalty? 3 Reasons

On July 9, 2019

What’s the value of loyal customers? According to a study by Yotpo, loyal customers offer a brand three key benefits: They tell friends and family about the brand (60%) They are willing to join the brand’s loyalty or VIP program (52.3%) They spend more on a brand’s product even if there are cheaper options elsewhere […]

What Are Customer Journey Maps (And Do You Need One)?

On June 25, 2019

Customer journey maps are step-by-step guides to how customers arrive at a purchase decision for your products. Think “road maps” during a vacation. Customer journey maps are graphical representations of the route your customers take as they move through the sales funnel toward the destination (a purchase). How does this help you? Buyers don’t simply […]

Donations Need a Boost? Try These 3 Things

On June 11, 2019

Looking to increase the engagement of your donors or raise a little extra money? Enhance your efforts by tapping into people’s hearts. Whether you are mailing postcards or blasting an email, here are three tips for getting the most out of your appeals. Don’t be afraid to ask. People want to help, so don’t be […]

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