Blog | Business & Marketing Tips

Comfort First! How To Choose The Right Type of Branded Apparel For Your Team

On June 23, 2021

Nothing says “legitimate” like a polished company product, especially when that product is branded apparel. If it’s done correctly, outfitting your staff in branded company clothing can have enormous benefits for your business. Unfortunately, choosing the right type of apparel for your team isn’t as easy as finding any shirt that fits – but it’s […]

Saying ‘Thank You’ – How to Show Your Employees Appreciation with Branded Promotional Gifts and Products

On June 7, 2021

Everyone wants to be appreciated for their work, including your employees. There are plenty of ways to show your appreciation for their hard work. One of the best ways to say ‘thank you’ to your staff is with swag items or free promotional gifts! Promotional swag featuring your company’s logo can provide your employees with […]

Design Your Direct Mail for “Wow!”

On March 24, 2021

What do all great direct mail pieces have in common? They engage people’s curiosity from the moment the mail piece gets into their hands. Here are five tips for capturing readers’ attention as soon as they open the mailbox. Know your corners. On a mail piece, the upper right-hand corner is where our eyes go […]

How to Make Any Product Fascinating Using Multichannel Marketing

On March 3, 2021

It’s okay to admit that buyers don’t get as jazzed about cleaning supplies, light bulbs, and toilet plungers as they do video games and stiletto heels. If you have a “boring” product, how do you use your next direct mail, email, or multichannel marketing campaign to get customers excited about what you have to offer? […]

Don’t Miss These 8 Marketing Must Haves

On February 10, 2021

It’s essential to pay attention to the marketing trends around you. Whether it’s a hot new color palette, a unique design aesthetic, or the need to be sensitive to specific social issues, paying attention helps you stay relevant. However, regardless of what’s hot right now, certain basic principles are important all the time, whether that […]

What Makes Personalized Mailings Feel Personal?

On January 27, 2021

If you think that using data — by itself — makes personalized mailings feel personal, think again. How many times have you received a direct mail piece or email that used your name or “personalized” images, but was irrelevant to you? Probably more often than you’d like to admit. Say you are a golf fanatic, […]

How Many Ways Can You Fold a Sheet of Paper?

On January 13, 2021

When folding a sheet of paper, flyer, brochure, or direct mail piece, do you default to the basic half-fold or letter fold? If so, consider that customers see those folds all the time. Why not stand out with unusual folds that really spark interest? Here are five basic but more unusual folds to get you […]

How to Redeem Your Customer Complaints (and Save the Customer Relationship)

On December 30, 2020

How to Redeem Your Customer Complaints (and Save the Customer Relationship) Even companies with the strongest customer relationships get complaints once in a while. Don’t let those complaints erode your customer relationships. Handle them right and you can actually deepen those relationships. Studies have found that helpful responses to negative customer feedback can actually increase […]

5 Buckets That Help Your Marketing

On December 9, 2020

Did you know that by segmenting your audience into universal “buckets,” or like-minded groups, you can better target your messaging and get better results from your print and digital marketing projects? Here are 5 main buckets you can assign to your audience to increase and help your marketing. “Buckets” is a helpful term that […]

Do Your Business Cards Tell a Story?

On November 30, 2020

Have you ever thought about what story your business cards are telling? If you are like most people, they say to your customers, prospects, and peers little more than how to get in contact with you. But used right, they can do much more. Here are some ideas for doing more with this under-utilized tool. […]

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