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Use Third-Party Content to Boost Credibility

  • On May 29, 2014
When marketing any type of products and services, your customers trust third-party content more than they trust data provided by your company. They want information that they consider to be credible and objective. While this is something we may intuitively understand, new data from inPowered and Nielsen confirms it. According to the study, consumers rely […]
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3 Steps to Staying Sane Waiting for Design

  • On May 22, 2014
Once you have agreed on a design concept, it’s time for your designer to sit down and plan the work. This entails thinking about what grids, master pages, style sheets, fonts, and image files are required to produce the finished file. If your designer can move from artistic design to engineered production within your schedule, […]
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5 Tips for More Attractive Marketing Materials

  • On March 8, 2014
A lot of literature covers ways to generate response from your marketing materials, and most of it focuses on your offer and call to action. Those elements, combined with your mailing list or other targeted distribution methods, are definitely critical to marketing success; however, they also make the assumption that potential customers are looking at […]
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