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Look at Value Over a Lifetime

  • On October 1, 2014
Look at Value Over a Lifetime When you think about evaluating the success of a 1:1 printing campaign, how long a window do you use to determine the dollars it generated? Do you cut it off after a week? A month? Several months? What about the lifetime of the customer? Lifetime customer value (LCV) is […]
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How Do You Make Marketing Decisions?

  • On August 12, 2014
How do you plan your print and multi-channel marketing campaigns? Do you trust your intuition? Or do you rely on data to inform your decisions about the most effective way to approach your customers and prospects? According to a study written by The Economist Intelligence Unit and sponsored by Applied Predictive Technologies (“Decisive Action: How […]
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5 Tips for Getting People to Read Your Content

  • On July 17, 2014
The buzz is all about content marketing these days. Direct mail, newsletters, white papers, social media, blogs. But more important than the channel used to deliver your content is the content itself. Are you giving your audience something they want to read? Here are give tips for developing content that will engage your customers and […]
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Demystifying Basic Paper Terms

  • On June 11, 2014
There is a bewildering variety of printing papers available, and deciphering a print quote can seem like reading a foreign language. Here are some of the most relevant terms you need to know. Basis weight is the weight in pounds of a ream (500 sheets) of a paper at its basic size, or the size […]
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Content, Optimization Top Priorities for In-House Marketers

  • On June 3, 2014
What are marketers making their top priorities in 2013? In a recent survey of 700+ marketers covering both offline (print) and online strategies, new research finds that marketers’ top priorities revolve around content marketing, conversion rate optimization, and targeting. Econsultancy’s eighth annual Digital Intelligence Briefing, “Digital Trends for 2013,” produced in partnership with Adobe, found […]
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Use Third-Party Content to Boost Credibility

  • On May 29, 2014
When marketing any type of products and services, your customers trust third-party content more than they trust data provided by your company. They want information that they consider to be credible and objective. While this is something we may intuitively understand, new data from inPowered and Nielsen confirms it. According to the study, consumers rely […]
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3 Steps to Staying Sane Waiting for Design

  • On May 22, 2014
Once you have agreed on a design concept, it’s time for your designer to sit down and plan the work. This entails thinking about what grids, master pages, style sheets, fonts, and image files are required to produce the finished file. If your designer can move from artistic design to engineered production within your schedule, […]
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5 Tips for More Attractive Marketing Materials

  • On March 8, 2014
A lot of literature covers ways to generate response from your marketing materials, and most of it focuses on your offer and call to action. Those elements, combined with your mailing list or other targeted distribution methods, are definitely critical to marketing success; however, they also make the assumption that potential customers are looking at […]
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