Blog | Business & Marketing Tips

How Many Ways Can You Fold a Sheet?

On January 13, 2021

When folding a flyer, brochure, or direct mail piece, do you default to the basic half-fold or letter fold? If so, consider that customers see those folds all the time. Why not stand out with unusual folds that really spark interest? Here are five basic but more unusual folds to get you started: Z-fold. In […]

How to Redeem Your Customer Complaints (and Save the Customer Relationship)

On December 30, 2020

How to Redeem Your Customer Complaints (and Save the Customer Relationship) Even companies with the strongest customer relationships get complaints once in a while. Don’t let those complaints erode your customer relationships. Handle them right and you can actually deepen those relationships. Studies have found that helpful responses to negative customer feedback can actually increase […]

5 Buckets That Help Your Marketing

On December 9, 2020

Did you know that by segmenting your audience into universal “buckets,” or like-minded groups, you can better target your messaging and get better results from your print and digital marketing projects? “Buckets” is a helpful term that describes grouping your customers into categories that reflect common wants, needs, and purchase motivators. By assigning each […]

Do Your Business Cards Tell a Story?

On November 30, 2020

Have you ever thought about what story your business cards are telling? If you are like most people, they say to your customers, prospects, and peers little more than how to get in contact with you. But used right, they can do much more. Here are some ideas for doing more with this under-utilized tool. […]

Got Myths? 3 Misperceptions About Print

On November 13, 2020

Print continues to receive a lot of attention from marketers. Why? First, because it works. Second, it’s simply less annoying. (According to PrintIsBig.com, print is 43% less annoying than the Internet.) Less annoying or not, there are many misperceptions about print that cause marketers to overlook its value. Let’s look at three myths about print […]

Study: More Channels = Better Results

On October 28, 2020

Have you ever wondered how using multiple channels impacts your results? A recent study from Demand Metric / PFL gives some insights. In this study, “2019 Multichannel Marketing Report,” which surveyed 579 marketers, researchers asked how many channels respondents were using and how happy they were with the results. The study found that two-thirds of […]

For Better Results, Follow Your Curiosity

On October 14, 2020

Do you have curiosity? If you’re doing personalized print marketing, a little can go a long way. By asking questions of your customers, whether in print or digital surveys, you can uncover valuable information that can improve your sales. One governmental agency shows us how it’s done. When the agency began implementing a new set […]

On September 30, 2020

Fundraising is the lifeblood of any nonprofit. Without donations, your mission doesn’t go on. Here are three tips for making the most of your efforts. More donations are driven by direct mail + digital. Direct mail is one of the most effective ways for nonprofits to solicit donations. However, these efforts work best in concert with […]

Is a Custom Magazine Right for You?

On September 16, 2020

When you think about adding new channels to engage with your customers, starting a custom magazine is probably not high on the list. It may never have crossed your mind. But it might be something you want to consider. The use of custom magazines as a customer engagement tool is growing. “Hold up!” you might […]

5-Step Checklist Before Refreshing your Marketing

On August 12, 2020

Mid-year is always a good time to re-evaluate your marketing strategy, especially when there has been a period of downtime. Whether you are using direct mail, email, mobile, or social media, here is a quick checklist to make sure that, as you look forward to the rest of the year, you are hitting all of […]

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