Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive economy. But is it really necessary? Can’t you just mail more generic offers at a [...]
As a smart competitor, you know that you need to snap up the opportunities before your competitors do. This includes potential customers. Your competitors are [...]
Just because you have a limited marketing budget doesn’t mean you can’t have big results. With the right strategy, you can maximize your investment, no [...]
How many personalities does your brand have? If you are doing it right, there should only be one. You should have different messaging for different [...]