Blog | Business & Marketing Tips

Boxing Up Your Brand: How to Use Dimensional Direct Mail to Stand Apart from the Competition

On July 27, 2021

The world may be digital, but direct mail still packs a big punch. Any type of direct mail marketing can be effective, but there’s one form that sends the others packing: dimensional mail. Dimensional mail can be any dynamic package that has more depth than your standard, flat-rate envelopes. They can be bulky boxes, cylindrical […]

7 Simple Tips for Designing Signage: How to Get Your Sign to Stand Out

On July 8, 2021

Stop signs. Warning signs. McDonald’s signs. What do the world’s most iconic signs have in common? They’re carefully designed to demand attention. While sign design is not one-size-fits-all, there are a few common traits every sign needs to be a success. Whether it’s a custom window graphic or an oversized outdoor banner, a successful sign […]

Comfort First! How To Choose The Right Type of Branded Apparel For Your Team

On June 23, 2021

Nothing says “legitimate” like a polished company product, especially when that product is branded apparel. If it’s done correctly, outfitting your staff in branded company clothing can have enormous benefits for your business. Unfortunately, choosing the right type of apparel for your team isn’t as easy as finding any shirt that fits – but it’s […]

Saying ‘Thank You’ – How to Show Your Employees Appreciation with Branded Promotional Gifts and Products

On June 7, 2021

Everyone wants to be appreciated for their work, including your employees. There are plenty of ways to show your appreciation for their hard work. One of the best ways to say ‘thank you’ to your staff is with swag items or free promotional gifts! Promotional swag featuring your company’s logo can provide your employees with […]

Design Your Direct Mail for “Wow!”

On March 24, 2021

What do all great direct mail pieces have in common? They engage people’s curiosity from the moment the mail piece gets into their hands. Here are five tips for capturing readers’ attention as soon as they open the mailbox. Know your corners. On a mail piece, the upper right-hand corner is where our eyes go […]

How to Make Any Product Fascinating

On March 3, 2021

It’s okay to admit that buyers don’t get as jazzed about cleaning supplies, light bulbs, and toilet plungers as they do video games and stiletto heels. If you have a “boring” product, how do you use your next direct mail, email, or multichannel campaign to get customers excited about what you have to offer? Create […]

Don’t Miss These 8 Must Haves in Marketing

On February 10, 2021

It’s essential to pay attention to the marketing trends around you. Whether it’s a hot new color palette, a unique design aesthetic, or the need to be sensitive to specific social issues, paying attention helps you stay relevant. However, regardless of what’s hot right now, certain basic principles are important all the time, whether that […]

What Makes “Personalized” Mailings Feel Personal?

On January 27, 2021

If you think that using data — by itself — makes a mailing feel personal, think again. How many times have you received a direct mail piece or email that used your name or “personalized” images, but was irrelevant to you? Probably more often than you’d like to admit. Say you are a golf fanatic, […]

How Many Ways Can You Fold a Sheet?

On January 13, 2021

When folding a flyer, brochure, or direct mail piece, do you default to the basic half-fold or letter fold? If so, consider that customers see those folds all the time. Why not stand out with unusual folds that really spark interest? Here are five basic but more unusual folds to get you started: Z-fold. In […]

How to Redeem Your Customer Complaints (and Save the Customer Relationship)

On December 30, 2020

How to Redeem Your Customer Complaints (and Save the Customer Relationship) Even companies with the strongest customer relationships get complaints once in a while. Don’t let those complaints erode your customer relationships. Handle them right and you can actually deepen those relationships. Studies have found that helpful responses to negative customer feedback can actually increase […]

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