Have you ever considered starting your own niche magazines to connect with your customers and prospects? Build brand awareness and trust? If you haven’t considered [...]
Personalized content is everywhere—direct mail, email, magazines, and even ads that follow you around the web. But as a marketer, how do you get there? [...]
What’s the value of loyal customers? According to a study by Yotpo, loyal customers offer a brand three key benefits: They tell friends and [...]
Customer journey maps are step-by-step guides to how customers arrive at a purchase decision for your products. Think “road maps” during a vacation. Customer [...]