Blog | Business & Marketing Tips

Design Your Direct Mail for “Wow!”

On March 24, 2021

What do all great direct mail pieces have in common? They engage people’s curiosity from the moment the mail piece gets into their hands. Here are five tips for capturing readers’ attention as soon as they open the mailbox. Know your corners. On a mail piece, the upper right-hand corner is where our eyes go […]

How to Make Any Product Fascinating

On March 3, 2021

It’s okay to admit that buyers don’t get as jazzed about cleaning supplies, light bulbs, and toilet plungers as they do video games and stiletto heels. If you have a “boring” product, how do you use your next direct mail, email, or multichannel campaign to get customers excited about what you have to offer? Create […]

Don’t Miss These 8 Must Haves in Marketing

On February 10, 2021

It’s essential to pay attention to the marketing trends around you. Whether it’s a hot new color palette, a unique design aesthetic, or the need to be sensitive to specific social issues, paying attention helps you stay relevant. However, regardless of what’s hot right now, certain basic principles are important all the time, whether that […]

What Makes “Personalized” Mailings Feel Personal?

On January 27, 2021

If you think that using data — by itself — makes a mailing feel personal, think again. How many times have you received a direct mail piece or email that used your name or “personalized” images, but was irrelevant to you? Probably more often than you’d like to admit. Say you are a golf fanatic, […]

How Many Ways Can You Fold a Sheet?

On January 13, 2021

When folding a flyer, brochure, or direct mail piece, do you default to the basic half-fold or letter fold? If so, consider that customers see those folds all the time. Why not stand out with unusual folds that really spark interest? Here are five basic but more unusual folds to get you started: Z-fold. In […]

How to Redeem Your Customer Complaints (and Save the Customer Relationship)

On December 30, 2020

How to Redeem Your Customer Complaints (and Save the Customer Relationship) Even companies with the strongest customer relationships get complaints once in a while. Don’t let those complaints erode your customer relationships. Handle them right and you can actually deepen those relationships. Studies have found that helpful responses to negative customer feedback can actually increase […]

5 Buckets That Help Your Marketing

On December 9, 2020

Did you know that by segmenting your audience into universal “buckets,” or like-minded groups, you can better target your messaging and get better results from your print and digital marketing projects? “Buckets” is a helpful term that describes grouping your customers into categories that reflect common wants, needs, and purchase motivators. By assigning each […]

Do Your Business Cards Tell a Story?

On November 30, 2020

Have you ever thought about what story your business cards are telling? If you are like most people, they say to your customers, prospects, and peers little more than how to get in contact with you. But used right, they can do much more. Here are some ideas for doing more with this under-utilized tool. […]

Got Myths? 3 Misperceptions About Print

On November 13, 2020

Print continues to receive a lot of attention from marketers. Why? First, because it works. Second, it’s simply less annoying. (According to PrintIsBig.com, print is 43% less annoying than the Internet.) Less annoying or not, there are many misperceptions about print that cause marketers to overlook its value. Let’s look at three myths about print […]

Study: More Channels = Better Results

On October 28, 2020

Have you ever wondered how using multiple channels impacts your results? A recent study from Demand Metric / PFL gives some insights. In this study, “2019 Multichannel Marketing Report,” which surveyed 579 marketers, researchers asked how many channels respondents were using and how happy they were with the results. The study found that two-thirds of […]

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