Print And Digital: Complements, But Not Interchangeable
In the marketing world, we regularly hear about print and digital marketing being used together. Digital and print media reinforce one another, so rather than [...]
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10, 2019
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09, 2019
Can Surveys Help You Raise More Money? You Bet!
When you first start planning a fundraising campaign, does a donor survey come to mind? If not, maybe it should. Donor surveys can be tremendously [...]
22
08, 2019
Nurtured Prospects Are Higher-Value Prospects
Lead nurturing is the process of drawing prospects into the sales funnel, then “dripping” relevant information to them via print, email, or other channels to [...]
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08, 2019
Magazine Ad Effectiveness Study Proves Print’s Value – Again
Have you ever considered starting your own niche magazines to connect with your customers and prospects? Build brand awareness and trust? If you haven’t considered [...]