- On June 23, 2021
Nothing says “legitimate” like a polished company product, especially when that product is branded apparel. If it’s done correctly, outfitting your staff in branded company clothing can have enormous benefits for your business. Unfortunately, choosing the right type of apparel for your team isn’t as easy as finding any shirt that fits – but it’s extremely important. If you choose wrong, you risk sending the wrong message about your brand as well as wasting money on items your team won’t wear.
The good news is, considering a few important factors can help you find the right blend of fashion and functionality. Before you begin to browse, use these six tips to help you choose the right type of branded apparel for your team.
1) Choose comfort first
This should come as no surprise – it’s right there in the title. If your employees don’t feel comfortable in your clothing, you can bet it will be tucked away in a dark corner of their closet. If you don’t want to waste your wardrobe budget, focus on choosing pieces that are made of comfortable fabric and have a flexible fit for all shapes and sizes.
2) Look at your location
Consider your climate. What are the average annual temperatures? If your team works in a cooler location, they may get more use out of branded outerwear than simple cotton tee-shirts. On the other hand, coastal companies may consider choosing items that are lightweight and light in color.
3) Keep it functional
The right type of branded apparel for your team will be attractive and appropriate. While a collared dress shirt looks great for a sales meeting, it’s not a good choice for your construction crew. Consider who will be wearing your apparel and what type of work they’ll be doing. Your admin staff may be fine in a fitted polo, while your laborers may need breathable fabrics and protective sleeves to stay safe.
4) Consider your culture
The right branded apparel will connect with your company culture. If your business is known as cool and casual, collared shirts in neutral colors may create confusion in your team (and your customers). A pair of branded sunglasses or a bright and bold pattern may be a better fit for your brand. If you tend to be traditional, classic choices crafted from luxurious fabrics will keep your image polished and professional.
5) Talk to your team
Want a fool-proof fit? Talk to the ones that will be wearing it! Ask your team what type of apparel would be ideal for their roles and responsibilities. Once you’ve narrowed your choices, consider offering a “team try-on” of a few select items. This will show your team you value their opinion and give you an easy opportunity to send around a sheet for sizes.
6) Work with a professional
A professional in print design – like the team at Print House – is an invaluable resource in the hunt for branded apparel. We can help you choose the right type of apparel for your team as well as offer experienced insight into color choices, logo placement, printing options, and more. Contact us today!
Print House offers printing, direct mail, promotional products, managed inventory solutions and embroidery services with engaged efficiency, excellent service and exceptional results to Malden and the greater Boston region.
781-324-4455 | https://www.printhouse.com/