QR codes are a popular tool being adopted by many companies. They allow you to share tons of information with your customers and leads in a very small space.

But, what exactly is a QR code?

A QR code, or Quick Response code, is very similar to a barcode like you see on a product at the store. However, these combinations of small squares can store much more data. When these are scanned, they can prompt a digital device to perform a wide variety of tasks, such as visit a website.

QR codes came to prominence in the early 2010s but didn’t last long. People had to download a QR reader, run the app, and take a very still image of a code in order for it to work. Today, most camera apps can read these codes in an instant, without the worry of having to take a perfectly crisp image.

Who needs a QR code?

Anyone who wants to convey information of any kind can benefit from setting up a QR code. Business owners are using them all the time now to send people to websites, load their restaurant menu, or open an email program. If you own a business of any kind, there’s a way for you to use QR codes.

So, what can I do with QR codes?

When it comes to QR codes, the possibilities are almost endless. When your customer or lead takes a picture of your QR code, you can:

• Send them to your business’ website
• Direct them to a contact form or review page
• Prompt their email program to draft a message to you
• Load a menu for your restaurant
• Deliver a vCard or other contact info file
• Send them to your company’s social media page
• Bring them to a page to download your app
• Have their phone dial your phone number

These are just a few things that can be done with a QR code. Basically, if there is digital information you want your customers to have, you can get it to them through a QR code.

How should I use QR codes?

Using QR codes is easy, you just need to place them in the right place and for the right reason. For example, many restaurants have pivoted to digital menus during the COVID-19 pandemic. Guests can now scan a QR code and see a full menu without touching anything but their own phone!

Many companies place QR codes on their business cards to direct people to extra information. QR codes can offer the same benefit for those reading a flyer or brochure about your business.

QR codes are great for events, too. You can provide them to guests so they can get a digital copy of the program or an e-ticket. This saves your business a lot on the cost of paper.

Using QR codes is a great way to show customers that you are tech savvy. It gives them confidence that you’re up to date with the trends. It also makes it easy to deliver a lot of information without having to print much promotional material.

How do I create a QR code?

QR code generators are available online, making it easy to create any number of codes in an instant. Just put in the information you want to share, such as a URL, and the generator can create a code for you to put anywhere you like.

Make the most of QR codes by finding unique ways to use them throughout your business. Take advantage of this (not so) new technology and impress your leads and customers.

Print House offers printing, direct mail, promotional products, managed inventory solutions and embroidery services with engaged efficiency, excellent service and exceptional results to Malden and the greater Boston region.

781-324-4455 |  https://www.printhouse.com/