1-781-324-4455Estimate Request
  • Services
    • Print
    • Promotional Products
    • Signage
    • Direct Mail
    • Dimensional Mail and Promotion Boxes
    • Embroidery
    • Warehouse & Fulfillment
    • Employee Recognition Programs
  • Browse Our Catalog
  • Order Online
    • Customer Login
    • Place an Order
    • Order History
    • Account Settings
  • About
    • Our Blog
    • Environmental Sustainability
    • Resources
  • Deals
  • Contact Us
    • Careers
  • Services
    • Print
    • Promotional Products
    • Signage
    • Direct Mail
    • Dimensional Mail and Promotion Boxes
    • Embroidery
    • Warehouse & Fulfillment
    • Employee Recognition Programs
  • Browse Our Catalog
  • Order Online
    • Customer Login
    • Place an Order
    • Order History
    • Account Settings
  • About
    • Our Blog
    • Environmental Sustainability
    • Resources
  • Deals
  • Contact Us
    • Careers

3 Reasons to Care About Customer Loyalty

  • On January 15, 2016

When it comes to boosting revenues, many companies focus on acquiring new customers. In fact, according to Econsultancy’s “Cross-Channel Marketing Report 2014,” 44% of marketers are placing a greater focus on customer acquisition than customer retention. Only 18% are focusing more on customer retention. However, focusing on acquisition to the exclusion of customer retention may not be the best strategy. Here’s why:
1. The 80-20 rule applies in marketing, too. Research shows that 80% of a company’s revenues come from 20% of its customers. These 20% love your brand and find value in a relationship with your company. Identifying and courting those customers can be enormously profitable.
2. The chances of making a sale to a new customer ranges from 5–20%, according to Marketing Metrics. By contrast, the likelihood of selling to an existing customer jumps to 60–70%. Your existing customers can be your most lucrative. You want to keep them.
3. According to Peppers & Rogers, it can cost up to seven times more to acquire a new customer than to keep an existing one. For this reason, it can take up to one full year before a new customer becomes profitable. Once you’ve acquired those new customers, you need to keep them.  On board with customer retention?

Let us help you identify your most profitable customers and craft a great customer retention campaign!

Recent Articles
  • School Spirit on Display: Large-Format Printing Services for Back-to-School
  • 5 Elements of Engaging Trade Show Booths
  • Choosing Promotional Products: Guide for Hospitals, Start-Ups, and Universities
  • Pre, During, and Post Trade Show Event Tactics to Maximize ROI
  • Trade Show Success: ROI Measurement from Start to Finish

Get Ready for the New USPS Promotions in 2016

Personalized Marketing: It’s Mainstream

Next thumb
Scroll
Top Printing Service in Boston
Recent Articles
  • School Spirit on Display: Large-Format Printing Services for Back-to-School
  • 5 Elements of Engaging Trade Show Booths
  • Choosing Promotional Products: Guide for Hospitals, Start-Ups, and Universities
  • Pre, During, and Post Trade Show Event Tactics to Maximize ROI
Contact Info
Malden Offices and Production Facility
200 Maplewood Street
Malden, MA 02148
 
Phone: 1-781-324-4455
Fax: 1-781-324-2777

Onsite BWH:
Phone: 1-617-732-5699
Fax: 1-617-582-6198
@2023 The Print House | All Rights Reserved. | Icons from www.flaticon.com.