January 2021 - Print House

What Makes Personalized Mailings Feel Personal?

On January 27, 2021

If you think that using data — by itself — makes personalized mailings feel personal, think again. How many times have you received a direct mail piece or email that used your name or “personalized” images, but was irrelevant to you? Probably more often than you’d like to admit. Say you are a golf fanatic, […]

How Many Ways Can You Fold a Sheet of Paper?

On January 13, 2021

When folding a sheet of paper, flyer, brochure, or direct mail piece, do you default to the basic half-fold or letter fold? If so, consider that customers see those folds all the time. Why not stand out with unusual folds that really spark interest? Here are five basic but more unusual folds to get you […]

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