November 2019 - Print House

Getting Content Marketing Right

On November 19, 2019

We hear a lot about content marketing these days. Why is it so important? Whether it’s in print, email, or mobile, content marketing builds customer trust, engagement, and loyalty, which are the foundations of long-term revenues and growth. Here are five steps to getting it right. Have a brand message. Boil your brand messaging down […]

What Drives Color Trends?

On November 5, 2019

What influences the graphic designers who are designing your marketing collateral, direct mail, packaging, and displays? According to Jack Bredenfoerder, director of BV Color Strategy, five factors are impacting the use of color in any design project: How the eye sees color. This refers to the interaction of the object, the light source, and the […]

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