August 2019 - Print House

Nurtured Prospects Are Higher-Value Prospects

On August 22, 2019

Lead nurturing is the process of drawing prospects into the sales funnel, then “dripping” relevant information to them via print, email, or other channels to keep them moving through the funnel until they make a purchase. Lead nurturing is a powerful tool, but it is a process unfamiliar to many marketers. According to Forrester Research, […]

Magazine Ad Effectiveness Study Proves Print’s Value – Again

On August 6, 2019

Have you ever considered starting your own niche magazines to connect with your customers and prospects? Build brand awareness and trust? If you haven’t considered it out of concern that magazines are passé, you might want to consider “The Print Campaign Analysis,” a study conducted by Millward Brown for the Magazine Publishers Association. Millward Brown, […]

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