May 2019 - Print House

Get Your Timing Right!

On May 28, 2019

How critical is the timing for direct mail campaigns? Hitting the right window can make the difference between recipients saying, “That’s me!” and the piece being rejected out of hand. Nowhere is this better illustrated than in this tale of two campaigns. Here are the similarities between Company A and Company B: Both sell snow-clearing […]

Do You “Do” Relationships? Your Customers Do!

On May 14, 2019

People like to buy from people, so the more you can develop relationships with your customers, the more effective your marketing will be. This is where relationship marketing comes in. Relationship marketing is a broad term that focuses on customer loyalty, retention, and satisfaction rather than primarily on sales. Instead of saying, for example, “Don, […]

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