April 2019 - Print House

Where to Spot Color Trends

On April 30, 2019

Color is critical in marketing. It’s not just about making your products look great. Color helps to tell your story, too. It stirs your customers’ emotions. It reflects your brand. Just like fashion, however, trends in color change, so it’s important to stay current. To stay on top of what’s happening, here are five color […]

How to Meet Your Deadlines Every Time

On April 16, 2019

There are a lot of moving parts to any marketing campaign. The printing and mailing (or, if you are incorporating digital channels, text or email blasts) is only the last link in the chain. To ensure that the final deadline is met, you have to work backward to ensure that each individual component is on […]

Want Me to Buy? Just Ask!

On April 2, 2019

Want more people to respond to your marketing offers? Sometimes the answer is so obvious that marketers overlook it. Tell your audience what you want them to do, then ask them to do it. Yes, sometimes it’s that straight forward. While most people don’t like to be given the “hard sell,” you still need your […]