March 19, 2019Creating Marketing Copy That Gets ReadIn Confessions of an Advertising Man, David Ogilvy, founder of the highly regarded advertising agency Ogilvy & Mather, wrote, “Ninety-nine percent of all advertising doesn’t sell […]
March 5, 2019Have Regular Renewals? Use Trigger MarketingDo you sell the kinds of products or services that are ordered on a cyclical basis or that renew according to a regular schedule? If so, […]