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Personalized Marketing

  • On August 24, 2017
Best Practices in Personalized Marketing If you want great marketing results, it’s important to personalize text, images, and other content based on what you know about the recipient. But just dropping in data-driven content doesn’t guarantee success. Sometimes other factors can dull your results. Maybe the offer is great, but the design is so uninteresting […]
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receiving direct mail

Reaching Different Generations Through Direct Mail

  • On August 10, 2017
Direct Mail Marketing started with a small watch company reaching millions of potential customers in Minnesota. Through the years, direct mail services have erupted by gracing any postal address with marketing materials, consumer flyers, and the possibility of winning large amounts of money or a free car. Between the years 1946 – 1964, a generation […]
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Variable Data is Green

  • On August 2, 2017
Did You Know Personalized Printing Is Green Printing? When you think about personalization, do you think about lower cost per lead, higher per order values, and increased ROI? You should. But you should also get excited about how personalized printing helps you go green. Here are three reasons why: Targeting means you send out fewer […]
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