June 2014 - Print House

Demystifying Basic Paper Terms

On June 11, 2014

There is a bewildering variety of printing papers available, and deciphering a print quote can seem like reading a foreign language. Here are some of the most relevant terms you need to know. Basis weight is the weight in pounds of a ream (500 sheets) of a paper at its basic size, or the size […]

On June 3, 2014

What are marketers making their top priorities in 2013? In a recent survey of 700+ marketers covering both offline (print) and online strategies, new research finds that marketers’ top priorities revolve around content marketing, conversion rate optimization, and targeting. Econsultancy’s eighth annual Digital Intelligence Briefing, “Digital Trends for 2013,” produced in partnership with Adobe, found […]

Demystifying Basic Paper Terms

Content, Optimization Top Priorities for In-House Marketers